From the business to the action.
Each layer reads the layer beneath it. When the record at the base is wrong, every layer above it repeats the error — including the answer an AI assistant gives a customer.
Eight layers, one lineage
The real-world entity: people, places, products, obligations.
The master structured description of that entity.
How the business is represented across digital surfaces.
How discoverable the business is across search, AI and local.
Where the business is referenced and quoted.
How machines relate the business to everything else.
Where people and agents encounter the business.
The call, visit, booking or purchase.
PresenceRecordOS + BusinessRecordOS
Modular layers of one Business Record infrastructure — each responsible for a distinct question.
What is true about this business?
How is it represented everywhere else?
Can it actually be found?
What should change next?
Is it getting better?
Modules are described as an architecture for one Business Record infrastructure. Availability differs by module.