The Presence Record
A structured record, not a listing.
The Presence Record is the canonical description of a business: every module resolves to one authoritative value, carries verification state, and keeps a history of what changed, when, and where it was published.
19 modulesVersionedVerification state
Anatomy
Modules of one record
Identity
Legal nameDBABrandLogoIdentifiers
Location
AddressesGeocodesService areasHours
Contact
PhoneEmailWebsiteBooking
Catalog
ProductsServicesOffersPricing
People
PractitionersRolesCredentials
Narrative
DescriptionsFAQsEventsMedia
Reputation
ReviewsRatingsResponses
Trust
VerificationCitationsRelationships
Machine layer
Structured dataGraph relationshipsAI-readable copy
Record view
How a record reads
A single release of the record, with its verification state and projection status.
Northwind Coffee Roasters
rec_8f2a41c9 · v42 · published 2 hours ago
business_name
Northwind Coffee Roasters
primary_location
14 Halcyon Ave
hours
08:00–18:00 · Mon–Sat
phone
+1 (555) 018-2240
categories
Coffee Roaster · Café
services
Wholesale · Tasting · Subscriptions
people
3 named roasters
credentials
SCA member
schema
LocalBusiness · Organization · Product
Presence History
Know What Changed, When It Changed and Where It Was Published.
Created
record initialized
Claimed
ownership asserted
Verified
evidence confirmed
Updated
hours revised
Distributed
release v42 projected
Conflict detected
phone divergence
Corrected
canonical value restored
Redistributed
release v43 projected
v39
v40
v41
v42
v43
draft
Record history is designed so an operator can answer a simple question: what does this business currently claim, and which surfaces received that claim?